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Google Business Profile: 10 Tips to Get Found Locally

March 9, 2026 · 6 min read

Your Google Business Profile often makes the first impression — before your website does. Here are ten quick wins.

  • Claim and verify your profile
  • Use your real, consistent business name
  • Pick the most specific category
  • Add your website and a 'book' or 'order' link
  • Keep hours accurate (especially holidays)
  • Add lots of real, high-quality photos
  • Reply to every review, good or bad
  • Post updates and offers regularly
  • Answer the Q&A section yourself
  • Link your profile to a fast, matching website

That last one matters: when your profile and website tell the same story and your site loads fast, you convert more of the people who find you.

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