Keyword Research for Local Businesses (Simple Guide)

Keyword research just means figuring out the exact words customers type when they're looking for what you offer. You can do the basics for free.

Start with the obvious

List your services plus your city: 'emergency plumber Dallas', 'kids dentist Austin', 'vegan cafe Portland'. These intent-rich local phrases are gold.

Mine free sources

• Google Autocomplete — start typing and note the suggestions
• 'People also ask' and 'Related searches' on the results page
• The questions customers actually email and call about
• Competitor page titles and headings

Turn keywords into pages

Group related phrases and give each important group its own page or blog post. That's exactly how this blog is built — clusters of helpful content around the terms our customers search.

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