Website Accessibility Basics (and Why It Matters)

Accessibility means building your site so everyone can use it, including people with visual, motor, or other impairments. It's the right thing to do — and it's good for business and SEO.

Why it matters

• Reaches more customers (a large share of people have some impairment)
• Often improves SEO, since clean structure helps both
• Reduces legal risk from accessibility complaints
• Generally makes the site clearer for everyone

The basics to get right

• Strong color contrast for text
• Alt text on meaningful images
• Clear headings and logical structure
• Keyboard-friendly navigation and big tap targets
• Labels on every form field

You don't need perfection on day one — getting these fundamentals right covers most of the benefit.

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